rossmann.de Overview
Alexa Rank
32,889
Daily Pageviews per Visitor
3.5
Daily Time on Site
2:56
Bounce Rate
39.8%
Search Traffic
49.2%
Total Sites Linking In
1,916
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Germany |
93.3% |
|
Netherlands |
0.7% |
|
United States |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Germany |
565 |
|
Netherlands |
22,960 |
|
United States |
377,835 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rossmann |
18.05% |
|
rossmann prospekt |
3.04% |
|
rossmann online |
2.91% |
|
ffp2 maske |
1.43% |
|
rossmann blätterkatalog |
1.38% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 27,276 | |
| 46,928 | |
| 13,748 | |
| 17,068 | |
| 133,527 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dm |
40 | 54 |
|
dm staubsaugerbeutel |
34 | 6 |
|
toilettenpapier recycling 3-lagig dm |
32 | 9 |
|
bettervision ffp2 |
30 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dm |
74 | 54 |
|
kaufland |
56 | 51 |
|
kik |
61 | 58 |
|
make up |
62 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dm online |
42 | 52 |
|
brooklyn soap company |
29 | 61 |
|
online drogerie |
28 | 48 |
|
dm online shop |
27 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fanola no yellow shampoo |
30 | 0.46% |
|
julia beautx |
23 | 0.54% |
|
gillette |
50 | 0.07% |
|
head and shoulders |
42 | 0.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.2% | |
| 50.6% | |
| 49.2% | |
| 45.1% | |
| 41.6% |
| Website | Referral Sites |
|---|---|
| 3.3 k | |
| 1.9 k | |
| 1.1 k | |
| 337 | |
| 332 |
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