rockauto.com Overview
Alexa Rank
7,358
Daily Pageviews per Visitor
6.12
Daily Time on Site
4:51
Bounce Rate
40.3%
Search Traffic
21.6%
Total Sites Linking In
1,166
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
75.8% |
|
Canada |
7.8% |
|
Saudi Arabia |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,457 |
|
Canada |
1,475 |
|
Saudi Arabia |
2,318 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rockauto |
18.31% |
|
rock auto |
16.26% |
|
rockauto parts |
3.59% |
|
rock auto parts |
1.15% |
|
rock auto parts online store |
0.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,917 | |
| 12,766 | |
| 4,614 | |
| 10,176 | |
| 11,608 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 773 | 23 | |
| 172 | 31 | |
| 137 | 4 | |
| 61 | 31 | |
| 52 | 63 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
district of columbia |
0 | 0 |
|
email addresses |
0 | 0 |
|
advance auto parts |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
radiator |
50 | 44 |
|
brake rotors |
50 | 36 |
|
window regulator |
49 | 30 |
|
alternator |
48 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
aftermarket auto parts |
65 | 30 |
|
aftermarket car parts |
65 | 29 |
|
bmw parts online |
56 | 31 |
|
nissan parts online |
48 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
auto parts online |
67 | 54 |
|
discount auto parts |
65 | 53 |
|
auto parts and accessories online stores in usa |
63 | 61 |
|
auto parts store near me |
62 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
2010 nissan maxima alternator |
11 | 3.96% |
|
oem subaru parts |
29 | 1.5% |
|
|
94 | 0% |
|
suspension parts |
24 | 1.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56% | |
| 50.1% | |
| 45% | |
| 39.2% | |
| 21.6% |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.5 k | |
| 1.4 k | |
| 1.2 k | |
| 622 |
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