redken.com Overview
Alexa Rank
224,707
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:50
Bounce Rate
61.5%
Search Traffic
65.1%
Total Sites Linking In
871
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
50.7% |
|
Australia |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
63,309 |
|
Australia |
59,067 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
balayage |
5.04% |
|
redken |
3.95% |
|
redken shampoo |
2.47% |
|
purple shampoo |
2.14% |
|
redken shades eq |
2.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 366,776 | |
| 864,592 | |
| 573,386 | |
| 82,866 | |
| 258,312 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 124 | 2 | |
| 83 | 3 | |
| 34 | 3 | |
| 13 | 3 | |
| 5 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hair care |
0 | 0 |
|
hair color |
10 | 4 |
|
shampoo |
21 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hair color levels |
32 | 24 |
|
hair color chart |
31 | 31 |
|
blonde hair color chart |
29 | 19 |
|
hair color numbers |
28 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
auburn hair |
67 | 42 |
|
ash blonde |
62 | 33 |
|
ash blonde hair |
62 | 29 |
|
olaplex |
61 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
change hair color online |
45 | 62 |
|
hair color changer online |
44 | 57 |
|
online hair editor |
41 | 56 |
|
hair color online |
38 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
redken shades eq chart |
21 | 4.3% |
|
gold hair |
19 | 3.42% |
|
updos |
28 | 2.15% |
|
braided hair |
27 | 1.08% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80% | |
| 65.1% | |
| 47.3% | |
| 41.7% | |
| 36.9% |
| Website | Referral Sites |
|---|---|
| 871 | |
| 545 | |
| 392 | |
| 275 | |
| 67 |
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