procurement.govt.nz Overview
Alexa Rank
1,621,972
Daily Pageviews per Visitor
1
Daily Time on Site
1:52
Bounce Rate
65.4%
Search Traffic
64.7%
Total Sites Linking In
107
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
51.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
7,560 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
request for quote template |
5.17% |
|
gets |
4.62% |
|
rfq template |
4.58% |
|
property plan |
4.47% |
|
rfp template |
4.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 521,395 | |
| 1,962,487 | |
| 5,993,427 | |
| - | |
| 1,032,171 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 107 | 9 | |
| 14 | 3 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
fair competition |
0 | 0 |
|
new zealand government |
2 | 0 |
|
new zealand |
2 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tendering |
17 | 28 |
|
negotiation worksheet template |
15 | 9 |
|
procurement contract templates |
15 | 7 |
|
procurement agreement |
14 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
rfq |
54 | 45 |
|
procurement team |
48 | 18 |
|
request for quotation |
59 | 28 |
|
rfi template |
52 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
market engagement |
10 | 50 |
|
total cost of ownership |
9 | 54 |
|
ros online |
9 | 57 |
|
cost reimbursement contract |
9 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
capex |
50 | 0.04% |
|
rfp template |
36 | 0.23% |
|
capital expenditure |
36 | 0.13% |
|
due diligence |
54 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.7% | |
| 12% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 328 | |
| 132 | |
| 107 | |
| 99 | |
| 22 |
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