principal.com Overview
Alexa Rank
7,974
Daily Pageviews per Visitor
6.58
Daily Time on Site
5:17
Bounce Rate
17.5%
Search Traffic
18.5%
Total Sites Linking In
1,910
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
93.6% |
|
India |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,550 |
|
India |
38,196 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
principal |
17.47% |
|
principal 401k |
8.79% |
|
principal login |
8.38% |
|
principal financial |
4.88% |
|
principal financial group |
3.6% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,160,133 | |
| 100,528 | |
| 4,028 | |
| 1,222 | |
| 5,087 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,192 | 4 | |
| 1,581 | 3 | |
| 85 | 4 | |
| 33 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance companies |
12 | 2 |
|
annuity |
11 | 5 |
|
life insurance |
16 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
t rowe price blue chip growth |
21 | 28 |
|
t. rowe price blue chip growth fund |
21 | 20 |
|
t rowe blue chip growth |
21 | 17 |
|
retirement calculator |
20 | 58 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
asset classes |
63 | 32 |
|
school principal |
60 | 36 |
|
top 401k providers |
52 | 21 |
|
401k fidelity |
58 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
t rowe price growth stock |
28 | 66 |
|
t rowe price large cap growth i separate account |
26 | 33 |
|
401k website |
25 | 61 |
|
t rowe price growth |
25 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
leisure freak can you depend on your pension |
11 | 4.61% |
|
loan principal |
30 | 0.88% |
|
401k catch up |
31 | 0.69% |
|
finance |
64 | 0% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 23.3% | |
| 20.1% | |
| 18.5% | |
| 12.5% | |
| 6.1% |
| Website | Referral Sites |
|---|---|
| 4.1 k | |
| 1.9 k | |
| 1.2 k | |
| 44 | |
| 35 |
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