primark.com Overview
Alexa Rank
24,305
Daily Pageviews per Visitor
4.4
Daily Time on Site
3:15
Bounce Rate
26.9%
Search Traffic
66.2%
Total Sites Linking In
2,575
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
22.8% |
|
Spain |
13.0% |
|
Germany |
6.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,976 |
|
Spain |
1,967 |
|
Germany |
8,136 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
primark |
43.89% |
|
primark uk |
3.08% |
|
primark near me |
2.2% |
|
primark london |
1.35% |
|
primark us |
1.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 79,900 | |
| 3,824 | |
| 10,120 | |
| 6,597 | |
| 36,250 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 665 | 11 | |
| 579 | 10 | |
| 450 | 13 | |
| 3 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work day |
1 | 2 |
|
public holiday |
0 | 0 |
|
scottish highlands |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
size guide |
30 | 28 |
|
cheap kids clothes |
28 | 25 |
|
kids clothing uk |
28 | 8 |
|
ladies nightwear |
26 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jd sports |
57 | 49 |
|
pull and bear |
16 | 54 |
|
marks and spencer |
53 | 54 |
|
massimo dutti |
20 | 55 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kids dress online shopping uk |
35 | 22 |
|
dresses for women |
29 | 69 |
|
jackets for men |
28 | 70 |
|
cheap kids clothes |
28 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pijamas |
32 | 0.6% |
|
camiseta blanca |
23 | 2.05% |
|
primax |
32 | 1.01% |
|
womens dresses |
40 | 0.14% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.2% | |
| 44.7% | |
| 38.2% | |
| 34% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 1.1 k | |
| 945 | |
| 444 | |
| 9 |
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