ppic.org Overview
Alexa Rank
308,697
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:54
Bounce Rate
80.0%
Search Traffic
57.9%
Total Sites Linking In
1,885
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
79.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
57,869 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
california population |
8.6% |
|
population of california |
5.36% |
|
poverty line california |
1.58% |
|
california population 2018 |
1.39% |
|
population of california 2018 |
1.24% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 154,841 | |
| 81,681 | |
| 2,800,414 | |
| 2,481,760 | |
| 821,616 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,657 | 130 | |
| 3,614 | 42 | |
| 940 | 42 | |
| 230 | 81 | |
| 188 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bay area |
59 | 72 |
|
san diego |
46 | 20 |
|
gov gavin newsom |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
california schools |
26 | 19 |
|
marshall tuck |
25 | 41 |
|
california budget office |
25 | 9 |
|
california private school voucher program |
24 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
los angeles demographics |
25 | 24 |
|
san francisco population |
61 | 38 |
|
population of san francisco |
17 | 33 |
|
dallas population |
64 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cost per student in california |
29 | 59 |
|
how much do california schools get paid per student per day |
25 | 29 |
|
tony thurmond vs marshall tuck |
21 | 53 |
|
marshall tuck vs tony thurmond |
21 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
california prison population |
16 | 4.97% |
|
laura hill |
18 | 4.52% |
|
california state population |
20 | 2.34% |
|
profiles of the medi-cal eligible |
9 | 4.9% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.9% | |
| 55.8% | |
| 49.3% | |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 2.2 k | |
| 1.9 k | |
| 332 | |
| 110 |
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