poynter.org Overview
Alexa Rank
42,231
Daily Pageviews per Visitor
1.5
Daily Time on Site
2:06
Bounce Rate
77.1%
Search Traffic
45.3%
Total Sites Linking In
7,488
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
41.9% |
|
India |
7.5% |
|
United Kingdom |
4.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,176 |
|
India |
65,275 |
|
United Kingdom |
21,625 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
snopes |
5.56% |
|
newseum fake news shirts |
4.41% |
|
craig newmark cuny |
4.06% |
|
jeff fager vacation |
2.15% |
|
hotmail |
1.55% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 61,505 | |
| 126,181 | |
| 146,921 | |
| 49,712 | |
| 81,046 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,641 | 72 | |
| 735 | 62 | |
| 624 | 43 | |
| 562 | 37 | |
| 57 | 279 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
news organizations |
0 | 0 |
|
journalists |
74 | 69 |
|
journalism |
144 | 56 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
google news initiative |
30 | 31 |
|
talking points memo |
28 | 46 |
|
diversity in journalism |
27 | 8 |
|
the skimm |
26 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
factcheck |
71 | 38 |
|
michael cohen |
80 | 64 |
|
brett kavanaugh |
79 | 72 |
|
maxine waters |
78 | 59 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fake news sites |
27 | 68 |
|
best journalism movies |
27 | 63 |
|
best movies about journalism |
25 | 63 |
|
journalism websites |
24 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dr charlie ward |
16 | 2.27% |
|
star tribune |
52 | 0.04% |
|
push poll |
26 | 1.44% |
|
the newseum |
24 | 2.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.3% | |
| 37.5% | |
| 35.7% | |
| 26.3% | |
| 15.2% |
| Website | Referral Sites |
|---|---|
| 7.5 k | |
| 6.2 k | |
| 4.9 k | |
| 2.1 k | |
| 1.1 k |
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