portsmouthva.gov Overview
Alexa Rank
471,728
Daily Pageviews per Visitor
3.5
Daily Time on Site
3:18
Bounce Rate
44.6%
Search Traffic
45.7%
Total Sites Linking In
265
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
94.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
86,248 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
portsmouth va |
18.28% |
|
portsmouth |
6.48% |
|
portsmouth public utilities |
4.4% |
|
portsmouth virginia |
3.78% |
|
city of portsmouth |
3.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 821,163 | |
| 362,788 | |
| 360,085 | |
| 2,543,803 | |
| 729,544 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 477 | 23 | |
| 192 | 3 | |
| 159 | 22 | |
| 29 | 45 | |
| 13 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
absentee ballots |
1 | 652 |
|
city hall |
3 | 217 |
|
norfolk |
2 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
know your zone |
36 | 41 |
|
parks near me |
34 | 50 |
|
register to vote |
32 | 63 |
|
hrubs |
32 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
portsmouth high school |
39 | 22 |
|
portsmouth public schools |
50 | 29 |
|
animal control |
54 | 44 |
|
hampton virginia |
53 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hrsd bill pay |
42 | 55 |
|
hrubs bill pay |
35 | 17 |
|
hrsd pay bill |
29 | 11 |
|
pay hrubs |
27 | 22 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dmv select |
20 | 3.29% |
|
naval medical center portsmouth |
24 | 1.74% |
|
va emergency gov hurricane evacuation zone look up |
36 | 0.46% |
|
real estate portsmouth va |
21 | 2.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.5% | |
| 52.2% | |
| 49% | |
| 45.7% | |
| Website | Referral Sites |
|---|---|
| 747 | |
| 468 | |
| 288 | |
| 287 | |
| 265 |
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