portmans.com.au Overview
Alexa Rank
278,806
Daily Pageviews per Visitor
5.3
Daily Time on Site
4:04
Bounce Rate
33.6%
Search Traffic
44.2%
Total Sites Linking In
107
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
79.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,498 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
portmans |
34.86% |
|
portmans dresses |
3.8% |
|
portmans tops |
3.04% |
|
portmans jackets |
2.82% |
|
portman |
2.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 424,345 | |
| 271,512 | |
| 124,933 | |
| 380,139 | |
| 101,520 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24 | 1 | |
| 15 | 13 | |
| 1 | 0 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
eligibility criteria |
9 | 18 |
|
workwear |
3 | 0 |
|
|
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
womens jackets australia |
38 | 19 |
|
women clothing australia |
38 | 18 |
|
casual knee length dresses |
31 | 22 |
|
tops on sale |
28 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
clothing |
72 | 47 |
|
women clothing |
74 | 34 |
|
maxi dress |
69 | 40 |
|
maxi dresses |
68 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ladies fashion online |
35 | 50 |
|
work clothes for women |
31 | 68 |
|
women's clothing online |
30 | 58 |
|
women fashion online |
30 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tie belt |
15 | 4.68% |
|
womens fashion |
30 | 0.5% |
|
blazer |
49 | 0.06% |
|
womens workwear |
21 | 2.33% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.7% | |
| 51.8% | |
| 44.2% | |
| 32% | |
| 27.6% |
| Website | Referral Sites |
|---|---|
| 413 | |
| 282 | |
| 107 | |
| 103 | |
| 47 |
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