portland.gov Overview
Alexa Rank
79,064
Daily Pageviews per Visitor
5.4
Daily Time on Site
3:20
Bounce Rate
42.5%
Search Traffic
50.6%
Total Sites Linking In
955
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
97.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,996 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
portland |
14.64% |
|
portland oregon |
7.28% |
|
portland or |
5.76% |
|
oregon |
2.01% |
|
portland water bureau |
1.22% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 96,758 | |
| 96,619 | |
| 219,884 | |
| 71,404 | |
| 102,029 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24,587 | 45 | |
| 6,065 | 179 | |
| 3,459 | 96 | |
| 1,561 | 50 | |
| 863 | 55 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
downtown portland |
34 | 48 |
|
multnomah county |
164 | 151 |
|
portland police |
62 | 306 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
portland air quality |
45 | 46 |
|
odot |
44 | 42 |
|
air quality portland |
42 | 42 |
|
oregon business registry |
42 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
portl |
66 | 37 |
|
portland homeless |
65 | 19 |
|
portland oregon homeless |
65 | 15 |
|
portland police |
59 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
oregon revenue online |
37 | 16 |
|
oregon building codes online |
32 | 17 |
|
revenue online oregon |
32 | 21 |
|
oregon website |
32 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
portland city council |
21 | 4.04% |
|
portland police report |
20 | 4.92% |
|
rhododendron garden |
23 | 2.52% |
|
parking permit |
34 | 0.55% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.6% | |
| 48.5% | |
| 41.4% | |
| 21% | |
| 21% |
| Website | Referral Sites |
|---|---|
| 13.5 k | |
| 7.3 k | |
| 3.4 k | |
| 2.1 k | |
| 955 |
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