policybazaar.com Overview
Alexa Rank
2,571
Daily Pageviews per Visitor
4.25
Daily Time on Site
6:34
Bounce Rate
39.1%
Search Traffic
60.7%
Total Sites Linking In
308
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
90.5% |
|
United States |
2.1% |
|
Qatar |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
274 |
|
United States |
21,646 |
|
Qatar |
1,014 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
policy bazaar |
3.46% |
|
policybazaar |
3.36% |
|
ifsc code |
1.4% |
|
gold price today |
1.17% |
|
gold rate today |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,654 | |
| 27,130 | |
| 1,755 | |
| 3,526 | |
| 18,741 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 136 | 10 | |
| 62 | 6 | |
| 62 | 16 | |
| 20 | 45 | |
| 15 | 68 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health insurance |
19 | 46 |
|
insurance plans |
28 | 32 |
|
insurance companies |
31 | 29 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uan login |
42 | 59 |
|
epf passbook |
42 | 54 |
|
hdfc customer care |
42 | 48 |
|
cancelled cheque |
42 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
religare health insurance hospital list |
14 | 8 |
|
lic cancer cover |
55 | 19 |
|
rto kerala |
61 | 27 |
|
kerala rto |
66 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
gold price today |
60 | 70 |
|
gold price |
58 | 61 |
|
car insurance online |
55 | 62 |
|
best health insurance |
53 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
united india insurance policy download |
18 | 4.06% |
|
cheapest travel insurance |
21 | 4.14% |
|
halal mutual funds |
15 | 4.96% |
|
section 54 of income tax act |
25 | 1.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 87.5% | |
| 81.9% | |
| 71.9% | |
| 60.7% | |
| 44.9% |
| Website | Referral Sites |
|---|---|
| 503 | |
| 308 | |
| 241 | |
| 203 | |
| 161 |
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