petzl.com Overview
Alexa Rank
83,722
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:59
Bounce Rate
44.5%
Search Traffic
58.7%
Total Sites Linking In
2,305
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
18.6% |
|
Italy |
10.5% |
|
France |
8.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
62,188 |
|
Italy |
16,140 |
|
France |
24,623 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
petzl |
8.17% |
|
how tall is the tree centurion? |
4.6% |
|
ice climbing |
4.41% |
|
petzl headlamp |
2.73% |
|
petzl actik core |
1.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 50,633 | |
| 557,131 | |
| - | |
| 2,058,043 | |
| 87,616 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,163 | 27 | |
| 74 | 38 | |
| 9 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
climbing |
10 | 108 |
|
climbers |
9 | 29 |
|
rock climbing |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
climbing magazine |
24 | 26 |
|
wild country revo |
22 | 22 |
|
kong scarab |
22 | 10 |
|
edelrid ultralight helmet |
22 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
la sportiva |
58 | 45 |
|
black diamond |
18 | 50 |
|
arcteryx |
33 | 52 |
|
scarpa |
50 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
grigri vs grigri 2 |
28 | 27 |
|
grigri 2 vs grigri |
23 | 54 |
|
best belay carabiner |
20 | 60 |
|
carabiner ratings |
20 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
arnes |
35 | 0.63% |
|
ipx4 waterproof |
21 | 2.93% |
|
fifi |
39 | 0.25% |
|
ipx7 waterproof |
35 | 0.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.5% | |
| 58.7% | |
| 40.6% | |
| Website | Referral Sites |
|---|---|
| 2.3 k | |
| 1.1 k | |
| 59 | |
| 33 |
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