pepsico.com Overview
Alexa Rank
32,307
Daily Pageviews per Visitor
2.4
Daily Time on Site
1:31
Bounce Rate
47.3%
Search Traffic
12.1%
Total Sites Linking In
3,485
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
40.7% |
|
India |
11.3% |
|
Canada |
4.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
10,263 |
|
India |
30,786 |
|
Canada |
10,917 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
where was pepsico founded? |
18.41% |
|
pepsico |
10.35% |
|
pepsi |
5.44% |
|
pepsi co |
1.27% |
|
ramon laguarta |
1.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,874 | |
| 114,039 | |
| 51,383 | |
| 692,540 | |
| 199,532 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 318 | 9 | |
| 78 | 200 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
food systems |
24 | 567 |
|
frito-lay |
23 | 553 |
|
food and beverage |
31 | 401 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
pepsi nutrition label |
21 | 8 |
|
cherry pepsi |
20 | 17 |
|
pepsi sugar |
20 | 13 |
|
cherry vanilla pepsi |
19 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
7up |
80 | 38 |
|
7 up |
59 | 32 |
|
pepsi ginger |
51 | 13 |
|
pringles |
80 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pepsi beverages company |
46 | 28 |
|
pepsi website |
46 | 50 |
|
pepsi company |
43 | 58 |
|
pepsico online ordering |
38 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
clear pepsi |
19 | 3.72% |
|
ruffles all dressed |
25 | 1.47% |
|
who owns tropicana |
14 | 4.57% |
|
izze fusions |
17 | 4.41% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 68.8% | |
| 37.5% | |
| 18.3% | |
| 12.1% | |
| 3.5% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 1.9 k | |
| 385 | |
| 169 | |
| 99 |
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