penguins.org.au Overview
Alexa Rank
683,565
Daily Pageviews per Visitor
3.6
Daily Time on Site
3:21
Bounce Rate
21.6%
Search Traffic
73.9%
Total Sites Linking In
532
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
74.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
20,423 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
phillip island |
16.76% |
|
penguin parade |
10.84% |
|
phillip island penguin parade |
6.94% |
|
phillip island penguins |
5.32% |
|
phillip island penguin |
5.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 3,620,598 | |
| 7,787,458 | |
| 6,116,191 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 54 | 44 | |
| 16 | 32 | |
| 4 | 51 | |
| 3 | 167 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
farm animals |
47 | 49 |
|
marine life |
47 | 49 |
|
penguins |
49 | 47 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
melbourne to phillip island |
20 | 14 |
|
phillip island map |
18 | 9 |
|
fairy penguin |
17 | 24 |
|
phillip island tour |
17 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cowes |
54 | 21 |
|
moonlit sanctuary |
61 | 18 |
|
phillip island tour |
41 | 14 |
|
bells beach |
61 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best time to visit phillip island |
20 | 45 |
|
buy a penguin |
11 | 61 |
|
to save a penguin |
7 | 66 |
|
how to buy a penguin |
7 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cape woolamai |
16 | 3.48% |
|
phillip island australia |
19 | 1.58% |
|
penguin |
52 | 0.02% |
|
plover |
36 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.9% | |
| Website | Referral Sites |
|---|---|
| 532 | |
| 110 | |
| 25 | |
| 6 |
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