payless.com Overview
Alexa Rank
245,826
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:20
Bounce Rate
53.2%
Search Traffic
37.9%
Total Sites Linking In
952
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
73.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
61,908 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
payless |
21.25% |
|
payless shoes |
19.58% |
|
payless shoesource |
1.86% |
|
non slip shoes |
1.42% |
|
payless near me |
1.09% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,565 | |
| 7,942 | |
| 31,933 | |
| 132,200 | |
| 52,030 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 851 | 2 | |
| 243 | 5 | |
| 162 | 1 | |
| 13 | 0 | |
| 6 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cash equivalents |
0 | 0 |
|
footwear |
1 | 0 |
|
shoes |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nike tanjun |
50 | 41 |
|
bobs shoes |
49 | 39 |
|
madden girl |
49 | 33 |
|
converse |
48 | 63 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vans |
57 | 68 |
|
bath and body works |
79 | 68 |
|
footlocker |
59 | 63 |
|
children's place |
34 | 63 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
shoe store near me |
68 | 21 |
|
shoe store |
67 | 66 |
|
shoes online |
59 | 68 |
|
buy shoes online |
59 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mens casual slip on shoes |
18 | 4.75% |
|
boys flip flops |
20 | 3.36% |
|
slip on shoes mens |
21 | 2.77% |
|
shoe brands |
36 | 0.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.9% | |
| 36.9% | |
| 36.3% | |
| 36% | |
| 36% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 952 | |
| 818 | |
| 460 | |
| 439 |
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