optus.com.au Overview
Alexa Rank
8,111
Daily Pageviews per Visitor
3.13
Daily Time on Site
3:32
Bounce Rate
38.0%
Search Traffic
33.3%
Total Sites Linking In
1,369
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
73.0% |
|
China |
9.4% |
|
United States |
4.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
115 |
|
China |
15,774 |
|
United States |
25,931 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
optus |
6.72% |
|
optus sport |
4.76% |
|
optus webmail |
1.91% |
|
optus nbn |
1.43% |
|
epl |
1.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 7,328 | |
| 22,182 | |
| 82,288 | |
| 4,069 | |
| 12,915 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,677 | 4 | |
| 2,000 | 38 | |
| 249 | 12 | |
| 194 | 11 | |
| 3 | 143 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
xbox game pass |
0 | 0 |
|
friends and family |
0 | 0 |
|
xbox |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
galaxy a12 |
32 | 37 |
|
ipad 9th gen |
31 | 24 |
|
samsung a11 |
30 | 32 |
|
cheap phone |
30 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
telechoice |
45 | 24 |
|
tpg |
54 | 50 |
|
belong |
65 | 41 |
|
telstra mobile plans |
9 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
iphone 12 deals |
43 | 67 |
|
phone deals |
41 | 69 |
|
iphone 12 pro deals |
40 | 67 |
|
iphone deals |
39 | 79 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lg bluetooth headset pairing |
20 | 2.78% |
|
euro schedule |
31 | 0.12% |
|
phone trade in |
33 | 0.48% |
|
wireless internet |
36 | 0.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40.6% | |
| 33.3% | |
| 30.8% | |
| 18.9% | |
| 16.4% |
| Website | Referral Sites |
|---|---|
| 3.7 k | |
| 1.4 k | |
| 1.1 k | |
| 1.1 k | |
| 673 |
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