opal.com.au Overview
Alexa Rank
183,224
Daily Pageviews per Visitor
4.2
Daily Time on Site
4:42
Bounce Rate
14.1%
Search Traffic
42.9%
Total Sites Linking In
340
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
88.8% |
|
Singapore |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,621 |
|
Singapore |
55,942 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
opal login |
17.79% |
|
opal card login |
13.64% |
|
opal |
11.48% |
|
opal card |
9.26% |
|
opal top up |
2.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,965 | |
| 3,117,650 | |
| 734,989 | |
| - | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 819 | 23 | |
| 8 | 3 | |
| 5 | 3 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public transport |
0 | 0 |
|
light rail |
0 | 0 |
|
sydney |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sydney train map |
36 | 24 |
|
train timetable |
35 | 32 |
|
sydney trains timetable |
33 | 22 |
|
train timetable sydney |
32 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sydney map |
67 | 32 |
|
train timetable |
60 | 32 |
|
map |
79 | 79 |
|
bus timetable |
55 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sydney airport train cost |
43 | 49 |
|
where to buy opal card |
40 | 12 |
|
opal card cost |
37 | 16 |
|
how much does an opal card cost |
36 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
plan my trip |
33 | 0.59% |
|
nsw trip planner |
19 | 3.61% |
|
trip planner nsw |
17 | 4.77% |
|
opal australia |
16 | 2.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.8% | |
| 52.1% | |
| 42.9% | |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 340 | |
| 155 | |
| 86 |
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