ookla.com Overview
Alexa Rank
37,701
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:23
Bounce Rate
64.9%
Search Traffic
11.5%
Total Sites Linking In
266
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
23.8% |
|
United States |
11.1% |
|
Russia |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
19,905 |
|
United States |
44,643 |
|
Russia |
43,529 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ookla speed test |
27.56% |
|
ookla |
25.51% |
|
speedtest ookla |
7.97% |
|
speedtest |
6.37% |
|
speed test ookla |
5.72% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 839,915 | |
| 24,544 | |
| 159,616 | |
| 128,958 | |
| 168 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 128 | 21 | |
| 30 | 6 | |
| 18 | 5 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
test results |
0 | 0 |
|
internet speed |
1 | 0 |
|
internet connection |
2 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
speed |
42 | 60 |
|
speed check |
39 | 47 |
|
test internet speed |
37 | 58 |
|
testspeed |
36 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
test internet speed |
74 | 58 |
|
speed |
74 | 60 |
|
ping test |
60 | 56 |
|
internet test |
73 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
speed test online |
46 | 73 |
|
online speed test |
43 | 73 |
|
speedtest online |
43 | 61 |
|
broadband speed test online |
42 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
speedtest.com |
35 | 1.03% |
|
site speed check |
30 | 0.2% |
|
speed test website |
47 | 0.02% |
|
byookla |
12 | 3.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 16.4% | |
| 15.1% | |
| 11.5% | |
| 9.1% | |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 266 | |
| 237 | |
| 209 | |
| 18 |
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