odt.co.nz Overview
Alexa Rank
74,821
Daily Pageviews per Visitor
1.9
Daily Time on Site
4:20
Bounce Rate
48.7%
Search Traffic
12.8%
Total Sites Linking In
2,565
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
74.1% |
|
United States |
9.5% |
|
Australia |
3.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
97 |
|
United States |
98,610 |
|
Australia |
24,230 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nz herald |
14.28% |
|
odt |
6.39% |
|
otago daily times |
4.18% |
|
herald - breaking news |
3.08% |
|
nzherald |
1.55% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 20,317 | |
| 22,871 | |
| 98,778 | |
| 26,689 | |
| 124,323 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 62,663 | 58 | |
| 57,233 | 42 | |
| 19,818 | 11 | |
| 15,634 | 17 | |
| 2,738 | 49 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alert levels |
620 | 16 |
|
new zealand |
4,640 | 15 |
|
auckland |
2,265 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
zb week on demand |
44 | 17 |
|
jacinda ardern |
42 | 50 |
|
mars rakeem |
41 | 14 |
|
miq nz |
40 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bay of plenty times |
21 | 29 |
|
hb today |
16 | 28 |
|
covid announcement |
64 | 19 |
|
chelsea winstanley |
73 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
jacinda ardern approval rating |
45 | 66 |
|
nz housing market |
42 | 47 |
|
all blacks vs south africa |
35 | 61 |
|
all blacks vs argentina |
34 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
van dutch concert |
47 | 0.07% |
|
david bain |
23 | 1.99% |
|
mufti day |
20 | 2.91% |
|
chris harris (cricketer) |
10 | 3.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 23.9% | |
| 14.2% | |
| 13.9% | |
| 13.7% | |
| 12.8% |
| Website | Referral Sites |
|---|---|
| 4.9 k | |
| 4.7 k | |
| 3.4 k | |
| 2.6 k | |
| 1.1 k |
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