o2.co.uk Overview
Alexa Rank
22,672
Daily Pageviews per Visitor
3.5
Daily Time on Site
3:56
Bounce Rate
39.2%
Search Traffic
39.4%
Total Sites Linking In
2,774
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
64.5% |
|
China |
13.8% |
|
United States |
7.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
372 |
|
China |
17,572 |
|
United States |
32,620 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
o2 |
13.29% |
|
02 |
2.72% |
|
my o2 |
2.24% |
|
o2 login |
2.04% |
|
iphone |
1.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,901 | |
| 15,486 | |
| 20,397 | |
| 50,572 | |
| 28,510 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,899 | 76 | |
| 2,543 | 21 | |
| 2,342 | 72 | |
| 1,296 | 44 | |
| 343 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mobile data |
52 | 59 |
|
broadband |
37 | 1,154 |
|
mobile phones |
208 | 36 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
huawei p20 lite |
39 | 57 |
|
trade in phone |
38 | 29 |
|
samsung galaxy contract |
38 | 6 |
|
apple iphone 11 |
37 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
xiaomi mi 11 |
76 | 46 |
|
huawei p20 lite |
76 | 57 |
|
note 9 |
78 | 64 |
|
redmi note 10 pro |
79 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sim only deals |
65 | 58 |
|
iphone x deals |
58 | 67 |
|
best sim only deals |
58 | 63 |
|
mobile phone deals |
57 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is o2 |
23 | 1.84% |
|
samsung a50 |
37 | 0.08% |
|
iphone 12 pro deals |
16 | 1.9% |
|
sony xperia 5 iii |
33 | 0.21% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.2% | |
| 41.3% | |
| 39.8% | |
| 39.4% | |
| 34.7% |
| Website | Referral Sites |
|---|---|
| 3.3 k | |
| 2.8 k | |
| 1.8 k | |
| 1.7 k | |
| 953 |
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