nzblood.co.nz Overview
Alexa Rank
988,638
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:50
Bounce Rate
30.0%
Search Traffic
41.6%
Total Sites Linking In
150
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
84.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,938 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rarest blood type |
6.09% |
|
allogeneic transplant |
4.74% |
|
blood donation hamilton |
4% |
|
nzbs |
3.67% |
|
rare blood types |
2.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,387,437 | |
| 277,159 | |
| 318,948 | |
| 7,597,420 | |
| 141,083 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 430 | 219 | |
| 145 | 71 | |
| 141 | 105 | |
| 99 | 86 | |
| 27 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
blood transfusions |
6 | 51 |
|
blood donations |
14 | 35 |
|
blood donors |
10 | 35 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
most common blood type |
40 | 38 |
|
what is the most common blood type |
35 | 28 |
|
blood donor questionnaire |
34 | 6 |
|
sign up to give blood |
30 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
o blood type |
56 | 36 |
|
ab blood type |
56 | 30 |
|
blood donation near me |
55 | 30 |
|
donate blood near me |
54 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
most common blood type |
40 | 53 |
|
what is the most common blood type |
35 | 50 |
|
blood donation website |
31 | 37 |
|
the most common blood type |
25 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
plasma blood |
24 | 1.61% |
|
rare blood types |
32 | 0.39% |
|
blood centre |
14 | 3.41% |
|
blood type inheritance |
20 | 2.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.7% | |
| 44.4% | |
| 41.6% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 519 | |
| 150 | |
| 123 | |
| 111 |
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