northwesternmutual.com Overview
Alexa Rank
20,390
Daily Pageviews per Visitor
5.1
Daily Time on Site
4:08
Bounce Rate
31.6%
Search Traffic
15.7%
Total Sites Linking In
3,208
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
86.3% |
|
Nigeria |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,679 |
|
Nigeria |
9,417 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
northwestern mutual |
33.39% |
|
northwestern mutual login |
5.33% |
|
northwestern mutual life insurance |
3.44% |
|
northwest mutual |
2.06% |
|
northwest mutual login |
1.59% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 472,967 | |
| 18,808 | |
| 363,645 | |
| 30,291 | |
| 29,404 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 47,718 | 0 | |
| 356 | 2 | |
| 101 | 3 | |
| 30 | 1 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
financial plans |
390 | 7 |
|
financial advisers |
541 | 6 |
|
life insurance |
459 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
is term life insurance worth it |
21 | 17 |
|
30 year term vs 20 year term |
21 | 9 |
|
life insurance policy |
19 | 38 |
|
long term disability insurance |
19 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
credit score |
70 | 56 |
|
experian freeze |
13 | 43 |
|
experian fraud alert |
13 | 36 |
|
equifax security freeze |
65 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best life insurance |
27 | 66 |
|
term life insurance vs whole life |
26 | 65 |
|
northwestern mutual investment management company llc |
26 | 13 |
|
best term life insurance |
24 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
estate planner |
22 | 2.04% |
|
financial terms |
25 | 0.89% |
|
reverse pitch |
16 | 4.21% |
|
freeze credit report |
33 | 0.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.5% | |
| 33.3% | |
| 21.9% | |
| 17.1% | |
| 15.7% |
| Website | Referral Sites |
|---|---|
| 3.2 k | |
| 1.8 k | |
| 1.3 k | |
| 1 k | |
| 332 |
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