northerntool.com Overview
Alexa Rank
14,559
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:50
Bounce Rate
52.3%
Search Traffic
36%
Total Sites Linking In
1,104
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.7% |
|
Canada |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,451 |
|
Canada |
18,104 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
northern tool |
13.02% |
|
northern tool and equipment |
1.62% |
|
northern tools |
1.29% |
|
northerntool |
0.48% |
|
northern tool near me |
0.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,415 | |
| 7,900 | |
| 5,384 | |
| 8,176 | |
| 34,313 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,017 | 19 | |
| 929 | 33 | |
| 217 | 23 | |
| 204 | 3 | |
| 35 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
miranda lambert |
0 | 0 |
|
cat food |
0 | 0 |
|
tractor supply |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
3/4 inch axle bore wheels |
40 | 16 |
|
2 stage air compressor |
38 | 20 |
|
hand cart |
37 | 30 |
|
3/4 bore wheel and tire |
37 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
air compressors |
73 | 35 |
|
compressor |
65 | 46 |
|
belt sander |
72 | 42 |
|
angle grinder |
69 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pallet jacks for sale |
41 | 57 |
|
pulleys for sale |
40 | 44 |
|
pallet jack for sale |
39 | 62 |
|
pallet jack cost |
37 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
diablo saw blades |
28 | 1.27% |
|
submersible |
32 | 0.77% |
|
trailer hitch locks |
22 | 2.42% |
|
pressure washer parts |
32 | 0.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.4% | |
| 39.3% | |
| 36% | |
| 30.9% | |
| 28.3% |
| Website | Referral Sites |
|---|---|
| 3.1 k | |
| 2.6 k | |
| 2.2 k | |
| 1.1 k | |
| 560 |
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