nngroup.com Overview
Alexa Rank
12,500
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:24
Bounce Rate
72.6%
Search Traffic
51.5%
Total Sites Linking In
8,582
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
19.5% |
|
United States |
17.6% |
|
India |
14.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
11,914 |
|
United States |
9,205 |
|
India |
9,846 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
user experience |
1.74% |
|
empathy map |
1.56% |
|
nielsen norman group |
1.1% |
|
ux |
1.09% |
|
heuristic evaluation |
1.06% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,005 | |
| 7,624 | |
| 12,899 | |
| 84,449 | |
| 66,823 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,184 | 10 | |
| 3,325 | 3 | |
| 2,066 | 35 | |
| 1,856 | 41 | |
| 47 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
usability |
749 | 63 |
|
user experience |
545 | 65 |
|
designers |
52 | 54 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ui design |
57 | 43 |
|
what is ui design |
48 | 26 |
|
what is ui |
45 | 32 |
|
ux case study |
45 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ui design |
64 | 43 |
|
ux writing |
56 | 32 |
|
user flow |
52 | 36 |
|
design sprint |
57 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ux best practices |
52 | 61 |
|
good user experience |
45 | 61 |
|
website heuristic evaluation |
45 | 62 |
|
ux website |
44 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to make header sticky |
10 | 4.73% |
|
multivariate testing |
31 | 0.49% |
|
ui ux portfolio |
20 | 1.4% |
|
dropdown ui |
17 | 2.98% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.8% | |
| 60.1% | |
| 60.1% | |
| 53.5% | |
| 51.5% |
| Website | Referral Sites |
|---|---|
| 8.6 k | |
| 4.2 k | |
| 3.5 k | |
| 2.6 k | |
| 1.8 k |
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