nike.com Overview
Alexa Rank
427
Daily Pageviews per Visitor
5.66
Daily Time on Site
4:43
Bounce Rate
30.3%
Search Traffic
36.6%
Total Sites Linking In
22,859
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
28.9% |
|
China |
9.7% |
|
South Korea |
7.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
275 |
|
China |
1,429 |
|
South Korea |
215 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nike |
9.13% |
|
nike shoes |
1.86% |
|
nike outlet |
0.96% |
|
nike air max |
0.7% |
|
nike air force 1 |
0.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 8,153 | |
| 947 | |
| 2,406 | |
| 8,350 | |
| 11,626 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 104,284 | 42 | |
| 4,670 | 54 | |
| 2,935 | 91 | |
| 1,948 | 122 | |
| 473 | 80 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
michael jordan |
579 | 332 |
|
air jordan |
1,282 | 177 |
|
nike air |
3,886 | 49 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
adidas ultra boost |
61 | 52 |
|
ultra boost |
57 | 44 |
|
ultraboost |
55 | 45 |
|
adidas ultraboost |
55 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
new balance |
55 | 64 |
|
puma |
36 | 63 |
|
reebok |
19 | 61 |
|
asics |
14 | 59 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy nike |
60 | 73 |
|
nike free rn flyknit 2018 |
59 | 35 |
|
buy nike shoes |
58 | 72 |
|
nike sale |
57 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
underwear size chart |
24 | 2.75% |
|
pga superstore |
51 | 0.05% |
|
apple watch sport loop |
29 | 0.73% |
|
xbox donation request |
17 | 4.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 39.6% | |
| 37.9% | |
| 36.6% | |
| 32.6% | |
| 25.6% |
| Website | Referral Sites |
|---|---|
| 22.9 k | |
| 4.8 k | |
| 1.7 k | |
| 1.7 k | |
| 1 k |
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