nics.gov.uk Overview
Alexa Rank
1,791,244
Daily Pageviews per Visitor
1
Daily Time on Site
0:26
Bounce Rate
78.6%
Search Traffic
21.4%
Total Sites Linking In
91
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
64.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
39,771 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
acronym finder |
49.26% |
|
acronymfinder |
8.73% |
|
vlebooks |
7.77% |
|
abbreviation finder |
6.38% |
|
government funding |
4.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 106,195 | |
| - | |
| 1,558,628 | |
| 3,834,961 | |
| 2,065,297 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
driving test booking |
26 | 24 |
|
book driving test |
25 | 31 |
|
vosa book test |
24 | 13 |
|
book a theory test |
20 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
book driving test |
52 | 31 |
|
driving test |
66 | 41 |
|
practical test |
52 | 17 |
|
driving test booking |
55 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
book theory test online |
10 | 7 |
|
book mot online |
9 | 15 |
|
speedy test reviews |
8 | 40 |
|
mot online |
7 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.7% | |
| 21.4% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 91 | |
| 40 | |
| 29 | |
| 3 |
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