nfpa.org Overview
Alexa Rank
49,418
Daily Pageviews per Visitor
2.5
Daily Time on Site
2:51
Bounce Rate
56.4%
Search Traffic
57.4%
Total Sites Linking In
13,339
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
54.4% |
|
Saudi Arabia |
10.3% |
|
India |
4.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,908 |
|
Saudi Arabia |
6,634 |
|
India |
135,439 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nfpa |
3.77% |
|
nfpa 70 |
1.62% |
|
nfpa 13 |
1.51% |
|
nfpa 70e |
1.5% |
|
nfpa 101 |
1.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 53,451 | |
| 19,346 | |
| 308,315 | |
| 18,845 | |
| 246,500 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,838 | 72 | |
| 2,167 | 68 | |
| 2,133 | 15 | |
| 1,432 | 34 | |
| 1,077 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hazards |
114 | 14 |
|
fema |
11 | 13 |
|
occupational safety and health |
6 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
pass fire extinguisher |
32 | 24 |
|
emergency egress |
29 | 10 |
|
blocking egress |
29 | 8 |
|
egress route |
29 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
firefighter |
60 | 42 |
|
normas nfpa |
14 | 6 |
|
fire fighter |
61 | 27 |
|
nsf 51 |
57 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
emergency evacuation plan template for business |
32 | 46 |
|
ifc sprinkler head clearance |
27 | 13 |
|
free fire safety materials |
27 | 14 |
|
which of the following is a good technique when using a fire extinguisher |
26 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fire investigation |
13 | 4.57% |
|
what is a natural disaster |
20 | 2.85% |
|
fire service |
27 | 0.77% |
|
halloween safety |
22 | 2.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.6% | |
| 57.4% | |
| 52.6% | |
| 50.6% | |
| 43.8% |
| Website | Referral Sites |
|---|---|
| 26.7 k | |
| 26.5 k | |
| 13.3 k | |
| 3.4 k | |
| 808 |
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