news.gov.hk Overview
Alexa Rank
34,457
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:43
Bounce Rate
66.4%
Search Traffic
43.2%
Total Sites Linking In
1,494
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
60.1% |
|
Hong Kong |
29.9% |
|
United States |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
8,943 |
|
Hong Kong |
703 |
|
United States |
189,244 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
疫苗通行證 |
2.16% |
|
疫苗氣泡 |
1.5% |
|
港康碼 |
1.35% |
|
政府新聞網 |
1.27% |
|
全日禁堂食 |
1.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,312 | |
| 17,893 | |
| 15,907 | |
| 6,089 | |
| 21,918 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,365 | 7 | |
| 1,279 | 2 | |
| 17 | 93 | |
| 3 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
people's republic of china |
26 | 6 |
|
government spokesman |
0 | 0 |
|
hong kong |
374 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hong kong vaccine booking |
31 | 12 |
|
hk vaccination booking |
30 | 7 |
|
hk o |
29 | 19 |
|
vaccine booking hk |
29 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
核酸檢測 |
52 | 20 |
|
quarantine hong kong |
60 | 12 |
|
hksar |
59 | 26 |
|
鄭中正 |
62 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hong kong website |
24 | 60 |
|
lease premium for land |
20 | 51 |
|
get vaccination |
19 | 65 |
|
civil servants pay increase |
18 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
限聚令 |
16 | 3.41% |
|
2021 公眾假期 |
15 | 3.69% |
|
hong kong government |
21 | 2.21% |
|
香港人口 |
22 | 1.76% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48% | |
| 43.2% | |
| 42.2% | |
| 41% | |
| 33.5% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 1.6 k | |
| 1.5 k | |
| 832 | |
| 282 |
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