nelnet.com Overview
Alexa Rank
16,484
Daily Pageviews per Visitor
3.9
Daily Time on Site
4:19
Bounce Rate
18.6%
Search Traffic
19.6%
Total Sites Linking In
338
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
97.9% |
|
Canada |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,624 |
|
Canada |
34,044 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nelnet |
40.32% |
|
nelnet login |
9.83% |
|
nelnet student loans |
8.8% |
|
nelnet student loan |
8.17% |
|
firstmark services |
1.57% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 16,080 | |
| 12,999 | |
| 19,672 | |
| 2,907,754 | |
| 23,737 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 51 | 66 | |
| 41 | 143 | |
| 30 | 53 | |
| 2 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
federal student aid |
4 | 231 |
|
federal student loans |
10 | 125 |
|
student loans |
16 | 91 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
federal loan forgiveness |
36 | 30 |
|
studentloan |
33 | 32 |
|
navient log in |
33 | 28 |
|
how to find student loan account number |
32 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
myfedloan |
14 | 58 |
|
fedloan |
61 | 65 |
|
fedloan servicing |
67 | 58 |
|
fed loan |
61 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay student loans |
50 | 64 |
|
student loan website |
42 | 65 |
|
pay student loan |
39 | 65 |
|
pay my student loan |
39 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
parent plus loan login |
30 | 1.49% |
|
deferment |
39 | 0.34% |
|
firstmark student loan login |
19 | 4.33% |
|
student loan account number |
30 | 0.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 31.2% | |
| 28.7% | |
| 28.4% | |
| 19.6% | |
| 0.4% |
| Website | Referral Sites |
|---|---|
| 574 | |
| 400 | |
| 379 | |
| 338 | |
| 286 |
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