morphe.com Overview
Alexa Rank
38,399
Daily Pageviews per Visitor
3.5
Daily Time on Site
4:31
Bounce Rate
43.8%
Search Traffic
33.2%
Total Sites Linking In
619
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
30.8% |
|
India |
8.0% |
|
Canada |
6.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
20,215 |
|
India |
78,281 |
|
Canada |
9,353 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
morphe |
19.02% |
|
morphe 35b |
5.41% |
|
morphe brushes |
2.32% |
|
morphe brush set |
2.18% |
|
morphe cosmetics |
2.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,874,026 | |
| 6,047 | |
| 26,875 | |
| 53,663 | |
| 96,561 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 853 | 1,450 | |
| 480 | 1,099 | |
| 290 | 50 | |
| 239 | 210 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
instagram stories |
0 | 0 |
|
tik tok |
1 | 220 |
|
pigment |
14 | 180 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
face |
42 | 77 |
|
rainbow eyeshadow palette |
42 | 25 |
|
zodiac palette |
39 | 21 |
|
makeup websites |
39 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
contour |
74 | 50 |
|
blood sugar palette |
30 | 33 |
|
make up |
62 | 45 |
|
false lashes |
65 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
makeup website |
41 | 60 |
|
makeup websites |
39 | 60 |
|
website makeup |
34 | 59 |
|
makeup brushes sale |
34 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
eyeshadow palettes |
22 | 2.56% |
|
makeup brushes set |
19 | 2.48% |
|
morphe jaclyn hill palette |
23 | 3.86% |
|
avani gregg |
21 | 0.69% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 36.8% | |
| 33.2% | |
| 26.2% | |
| 22.5% | |
| Website | Referral Sites |
|---|---|
| 4.4 k | |
| 1.5 k | |
| 619 | |
| 578 | |
| 498 |
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