morningstar.com Overview
Alexa Rank
3,941
Daily Pageviews per Visitor
4.17
Daily Time on Site
5:15
Bounce Rate
36.7%
Search Traffic
24.8%
Total Sites Linking In
7,439
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
41.6% |
|
South Korea |
7.4% |
|
China |
7.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,677 |
|
South Korea |
1,910 |
|
China |
18,213 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
morningstar |
2.29% |
|
morning star |
1.13% |
|
fb |
0.58% |
|
vti |
0.57% |
|
vtsax |
0.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,459 | |
| 8,796 | |
| 617 | |
| 280 | |
| 2,623 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 80,472 | 20 | |
| 11,152 | 10 | |
| 9,398 | 16 | |
| 6,940 | 56 | |
| 4,972 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mutual funds |
889 | 18 |
|
crypto currency |
104 | 193 |
|
investors |
891 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nasdaq etf |
48 | 36 |
|
consumer discretionary stocks |
44 | 24 |
|
ntnx |
43 | 48 |
|
zacks |
43 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
voo vs vti |
62 | 24 |
|
vti vs voo |
62 | 26 |
|
spy vs voo |
70 | 24 |
|
fang etf |
70 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
amd stock price today |
53 | 78 |
|
compare stocks |
49 | 70 |
|
facebook stock price |
46 | 79 |
|
iq stock price |
46 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pld stock |
24 | 1.12% |
|
ohi chart |
29 | 0.79% |
|
snps stock price |
25 | 1.09% |
|
vanguard health |
16 | 4.85% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.4% | |
| 58.7% | |
| 50.8% | |
| 24.8% | |
| 14.5% |
| Website | Referral Sites |
|---|---|
| 18.1 k | |
| 7.4 k | |
| 6.9 k | |
| 3.3 k | |
| 872 |
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