midlandtexas.gov Overview
Alexa Rank
786,977
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:52
Bounce Rate
51.2%
Search Traffic
33.3%
Total Sites Linking In
158
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
100.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
109,433 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
midland tx |
29.83% |
|
midland texas |
20.28% |
|
city of midland |
5.46% |
|
city of midland water |
3.25% |
|
midland |
2.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 804,946 | |
| 1,713,173 | |
| 1,877,336 | |
| 2,692,829 | |
| 9,991,906 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 139 | 9 | |
| 13 | 11 | |
| 10 | 22 | |
| 7 | 26 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
chippewa |
0 | 0 |
|
main street |
0 | 0 |
|
midland county |
1 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
midland mi |
39 | 37 |
|
midland michigan |
38 | 36 |
|
midland county michigan |
38 | 19 |
|
midland county tax records |
35 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
midland library |
51 | 23 |
|
midland county district clerk |
53 | 14 |
|
midland odessa |
55 | 24 |
|
google maps midland |
28 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
city of midland bill pay |
28 | 33 |
|
pay my water bill midland texas |
26 | 20 |
|
midland water bill pay |
24 | 39 |
|
midland online |
22 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
city |
56 | 0.03% |
|
city of midland mi |
25 | 1.82% |
|
midland gis |
22 | 3.96% |
|
trails near me |
60 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.3% | |
| 35.7% | |
| 33.3% | |
| Website | Referral Sites |
|---|---|
| 158 | |
| 144 | |
| 140 | |
| 121 | |
| 84 |
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