merseytravel.gov.uk Overview
Alexa Rank
862,795
Daily Pageviews per Visitor
2.5
Daily Time on Site
3:25
Bounce Rate
47.4%
Search Traffic
60%
Total Sites Linking In
392
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
71.3% |
|
United States |
24.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
21,489 |
|
United States |
277,749 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
metro mayor liverpool |
7.91% |
|
merseytravel |
6.91% |
|
merseytravel saveaway |
5.36% |
|
merseytravel saveaway prices |
3.38% |
|
mersey tunnel |
2.77% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,057,279 | |
| 369,205 | |
| 2,415,466 | |
| 1,656,022 | |
| 1,020,949 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 642 | 18 | |
| 545 | 30 | |
| 464 | 47 | |
| 304 | 38 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
face coverings |
6 | 786 |
|
public transport |
43 | 149 |
|
liverpool |
142 | 64 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
day saver |
16 | 5 |
|
arriva |
13 | 38 |
|
daysaver |
13 | 6 |
|
arriva bus |
12 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
34 |
67 | 49 |
|
bus |
67 | 51 |
|
41 |
65 | 44 |
|
85 |
54 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
yrio price |
18 | 63 |
|
arriva pay |
14 | 44 |
|
can you pay with card on bus |
9 | 23 |
|
bus pass online |
8 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
myticket |
24 | 1.82% |
|
yrio price |
12 | 0.75% |
|
61 |
44 | 0.04% |
|
solo tickets |
33 | 0.16% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60.5% | |
| 60% | |
| 40% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 1 k | |
| 392 | |
| 279 | |
| 188 | |
| 29 |
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