mcmaster.com Overview
Alexa Rank
10,876
Daily Pageviews per Visitor
5.75
Daily Time on Site
4:32
Bounce Rate
47.3%
Search Traffic
24.1%
Total Sites Linking In
1,931
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
78.6% |
|
Canada |
7.5% |
|
India |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,356 |
|
Canada |
1,887 |
|
India |
84,502 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mcmaster carr |
51.71% |
|
mcmaster |
7.33% |
|
mcmaster-carr |
4.64% |
|
mcmaster university |
4.25% |
|
mcmastercarr |
1.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 26,007 | |
| 5,384 | |
| 57,900 | |
| 8,176 | |
| 17,159 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,356 | 2 | |
| 204 | 3 | |
| 196 | 10 | |
| 44 | 12 | |
| 25 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
technical support |
0 | 0 |
|
personal data |
0 | 0 |
|
user experience |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
shim stock |
46 | 25 |
|
drill rod |
42 | 19 |
|
fasteners |
40 | 41 |
|
flat stock |
39 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mcmaster university phone |
37 | 6 |
|
avenue to learn |
21 | 30 |
|
mcmaster university tuition |
45 | 11 |
|
mcmaster university hamilton |
49 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
industrial supply companies |
40 | 48 |
|
industrial supply company |
39 | 45 |
|
grainger online catalog |
38 | 31 |
|
brass plate for sale |
32 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
end caps |
24 | 1.16% |
|
rubber gasket material |
23 | 1.92% |
|
10/32 |
23 | 3.34% |
|
grub screw |
28 | 0.69% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.6% | |
| 39.3% | |
| 35.8% | |
| 32.8% | |
| 24.1% |
| Website | Referral Sites |
|---|---|
| 3.1 k | |
| 1.9 k | |
| 946 | |
| 772 | |
| 374 |
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