mammut.com Overview
Alexa Rank
69,185
Daily Pageviews per Visitor
3.4
Daily Time on Site
3:12
Bounce Rate
55.1%
Search Traffic
37%
Total Sites Linking In
712
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
18.6% |
|
Germany |
14.7% |
|
United Kingdom |
13.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
59,956 |
|
Germany |
18,043 |
|
United Kingdom |
19,626 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mammut |
24.14% |
|
mamut |
2.89% |
|
mammut backpack |
1.26% |
|
mammut gtx |
1.24% |
|
mammut shoes |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 40,854 | |
| 56,090 | |
| 50,438 | |
| 123,511 | |
| 70,080 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 95 | 52 | |
| 40 | 50 | |
| 18 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mountaineering |
15 | 103 |
|
lead times |
31 | 72 |
|
online shop |
31 | 72 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
petzl |
29 | 43 |
|
haglofs |
27 | 34 |
|
dynafit |
25 | 31 |
|
salomon |
24 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
la sportiva |
58 | 45 |
|
petzl |
53 | 43 |
|
scarpa |
50 | 41 |
|
arcteryx |
33 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
mammut online shop |
28 | 54 |
|
mammut store |
24 | 58 |
|
mammut ambler hooded down jacket review |
23 | 59 |
|
hiking store |
22 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
28/35 |
23 | 3.09% |
|
kento |
27 | 1.1% |
|
sleeping bag |
43 | 0.08% |
|
light short |
18 | 1.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71% | |
| 55.5% | |
| 37% | |
| 24.4% | |
| Website | Referral Sites |
|---|---|
| 712 | |
| 294 | |
| 149 | |
| 80 |
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