madison.com Overview
Alexa Rank
47,877
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:35
Bounce Rate
61.9%
Search Traffic
37.4%
Total Sites Linking In
5,987
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
88.2% |
|
India |
6.4% |
|
Canada |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,647 |
|
India |
65,155 |
|
Canada |
52,882 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
shelia stubbs 911 |
8.03% |
|
scott walker harley davidson |
6.85% |
|
mark pocan ice |
1.62% |
|
wisconsin state journal |
1.56% |
|
madison |
0.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 47,678 | |
| 29,894 | |
| 141,337 | |
| 698,371 | |
| 135,376 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 76,973 | 21 | |
| 40,083 | 90 | |
| 30,411 | 22 | |
| 3,579 | 80 | |
| 2,205 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
absentee ballots |
1,042 | 73 |
|
gov tony evers |
5,470 | 44 |
|
dane county |
9,810 | 34 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
wisconsin lottery |
37 | 45 |
|
we energies |
35 | 52 |
|
target |
34 | 84 |
|
wi lottery |
34 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wisconsin lottery |
61 | 45 |
|
city of madison |
61 | 35 |
|
wisconsin road closures |
57 | 24 |
|
verona high school |
53 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
wisconsin sales tax holiday |
46 | 60 |
|
wi sales tax holiday |
41 | 59 |
|
sales tax holiday wisconsin |
41 | 60 |
|
boston store closing |
39 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sardine madison |
25 | 1.91% |
|
darren sharper |
34 | 0.39% |
|
packers salary cap |
21 | 3.54% |
|
emily nelson jordy nelson |
19 | 3.68% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.1% | |
| 41% | |
| 37.4% | |
| 34.2% | |
| 14.2% |
| Website | Referral Sites |
|---|---|
| 12.5 k | |
| 10.3 k | |
| 6 k | |
| 2 k | |
| 803 |
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