lego.com Overview
Alexa Rank
2,178
Daily Pageviews per Visitor
3.7
Daily Time on Site
3:29
Bounce Rate
48.6%
Search Traffic
34.5%
Total Sites Linking In
16,649
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
30.4% |
|
China |
7.7% |
|
United Kingdom |
6.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,203 |
|
China |
7,200 |
|
United Kingdom |
900 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lego |
5.58% |
|
lego store |
1.55% |
|
lego star wars |
0.96% |
|
lego technic |
0.91% |
|
lego shop |
0.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 28,199 | |
| 5,979 | |
| 200,047 | |
| 26,228 | |
| 71,253 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 10,779 | 158 | |
| 10,402 | 12 | |
| 13 | 47 | |
| 11 | 60 | |
| 4 | 51 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lego bricks |
867 | 281 |
|
lego |
5,551 | 202 |
|
bricks |
1,369 | 168 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lego 6086 |
40 | 14 |
|
piraka 7137 instructions |
39 | 7 |
|
6285 |
37 | 13 |
|
lego 6558 |
37 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
playmobil |
51 | 47 |
|
nerf |
70 | 52 |
|
hot wheels |
26 | 50 |
|
lego bricktober 2018 |
51 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
lego catalog |
44 | 22 |
|
lego store |
42 | 18 |
|
lego parts catalog |
42 | 27 |
|
lego medieval market |
41 | 30 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
maersk triple e |
19 | 3.08% |
|
mega blocks |
27 | 0.67% |
|
geonosis |
30 | 1.45% |
|
lepin vs lego |
24 | 2.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.9% | |
| 34.5% | |
| 24.4% | |
| 23.2% | |
| 17.4% |
| Website | Referral Sites |
|---|---|
| 16.6 k | |
| 1.2 k | |
| 865 | |
| 136 | |
| 134 |
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