latana.com Overview
Alexa Rank
159,346
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:37
Bounce Rate
82.2%
Search Traffic
71%
Total Sites Linking In
145
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
32.7% |
|
United States |
14.2% |
|
Thailand |
7.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
64,819 |
|
United States |
136,548 |
|
Thailand |
19,606 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
brand awareness |
9.26% |
|
brand affinity |
3% |
|
increase brand awareness |
2.86% |
|
market research tools |
2.79% |
|
brand value |
2.01% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 69,556 | |
| 57,078 | |
| 88,834 | |
| 326 | |
| 147,732 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 500 | 7 | |
| 419 | 8 | |
| 296 | 2 | |
| 279 | 4 | |
| 249 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
marketing campaigns |
76 | 9 |
|
brand awareness |
180 | 8 |
|
target audience |
224 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
brand awareness marketing |
26 | 13 |
|
what is brand health |
24 | 6 |
|
awareness metrics |
22 | 13 |
|
d2c marketing |
21 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
brand positioning |
59 | 37 |
|
what is brand positioning |
56 | 22 |
|
awareness metrics |
56 | 13 |
|
awareness strategy |
27 | 7 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to get brand awareness |
34 | 53 |
|
best way to build brand awareness |
25 | 56 |
|
market intelligence |
20 | 62 |
|
five tried and tested ways for building online brand awareness |
19 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is co branding |
14 | 2.85% |
|
brand partnership |
13 | 3.99% |
|
brand association meaning |
13 | 4.39% |
|
brand awareness kpi |
15 | 2.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 81.1% | |
| 71% | |
| 65.2% | |
| 37% | |
| 26.9% |
| Website | Referral Sites |
|---|---|
| 887 | |
| 324 | |
| 297 | |
| 255 | |
| 145 |
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