kiwirail.co.nz Overview
Alexa Rank
1,183,837
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:33
Bounce Rate
54.4%
Search Traffic
20%
Total Sites Linking In
171
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
71.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,989 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kiwirail |
13.08% |
|
kiwi rail |
6.13% |
|
interislander |
5.05% |
|
kiwi rail jobs |
3.44% |
|
nz rail |
3.08% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 619,196 | |
| 7,127,231 | |
| 11,780,478 | |
| 822,688 | |
| 12,206,224 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 57 | 28 | |
| 39 | 12 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
auckland |
26 | 32 |
|
rail |
35 | 31 |
|
new zealand |
24 | 21 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ferry wellington to picton timetable |
26 | 7 |
|
interislander ferry bookings |
22 | 15 |
|
ferry from picton to wellington |
22 | 13 |
|
tranzalpine train journey |
22 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
transalpine |
54 | 18 |
|
book tranzalpine |
37 | 4 |
|
train |
69 | 54 |
|
train timetable |
60 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
trans alpine cheap fares |
20 | 9 |
|
interislander ferry prices |
18 | 44 |
|
interislander deals |
18 | 47 |
|
kaitaki vs aratere |
14 | 34 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
level crossing |
19 | 1.41% |
|
site engineer |
23 | 0.66% |
|
interislander ferry |
22 | 1.4% |
|
ferry wellington to picton |
17 | 1.62% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.4% | |
| 20% | |
| 4% | |
| Website | Referral Sites |
|---|---|
| 391 | |
| 294 | |
| 171 | |
| 77 | |
| 8 |
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