kidde.com Overview
Alexa Rank
239,427
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:26
Bounce Rate
53.5%
Search Traffic
78.8%
Total Sites Linking In
789
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
66.6% |
|
Canada |
15.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
81,718 |
|
Canada |
47,849 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kidde |
2.93% |
|
carbon monoxide detector |
2.49% |
|
kidde smoke and carbon monoxide alarm |
2.42% |
|
kidde smoke detector |
2.41% |
|
kidde smoke alarm |
2.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,155,218 | |
| 249,586 | |
| 1,041,904 | |
| 10,402,143 | |
| 881,265 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 154 | 21 | |
| 33 | 147 | |
| 6 | 13 | |
| 3 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
sensors |
12 | 37 |
|
first alert |
0 | 0 |
|
battery |
33 | 21 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
brk vs first alert |
29 | 7 |
|
brk first alert |
28 | 14 |
|
first alert smoke alarm blinking green light |
27 | 12 |
|
first alert smoke alarm 3 chirps |
27 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
green light on smoke detector |
52 | 5 |
|
fire detection system |
51 | 14 |
|
first alert sa511 |
52 | 8 |
|
1st alert |
51 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
where to place smoke detectors |
40 | 55 |
|
best smoke detector |
35 | 66 |
|
best location for smoke detector |
35 | 49 |
|
where to install smoke detectors |
30 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
carbon monoxide and smoke detector |
19 | 4.02% |
|
smoke and carbon monoxide detectors |
20 | 2.88% |
|
hard wired smoke detector |
20 | 3.88% |
|
hard wired smoke detectors |
21 | 2.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 89.5% | |
| 78.8% | |
| 67.1% | |
| 36.4% | |
| Website | Referral Sites |
|---|---|
| 789 | |
| 603 | |
| 128 | |
| 25 | |
| 7 |
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