jumia.com.gh Overview
Alexa Rank
37,531
Daily Pageviews per Visitor
8.8
Daily Time on Site
6:17
Bounce Rate
29.3%
Search Traffic
30.2%
Total Sites Linking In
70
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
41.6% |
|
Ghana |
34.8% |
|
Nigeria |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
10,852 |
|
Ghana |
68 |
|
Nigeria |
6,350 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
jumia ghana |
13.25% |
|
jumia |
11.8% |
|
goldenfir ghana |
2.51% |
|
jumia food |
1.96% |
|
jumia gh |
1.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,378 | |
| 72,370 | |
| 213,636 | |
| 84,639 | |
| 37,757 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 354 | 6 | |
| 146 | 1 | |
| 25 | 3 | |
| 2 | 332 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lenovo |
8 | 232 |
|
mobile phones |
21 | 88 |
|
ghana |
62 | 32 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
jiji ghana |
24 | 23 |
|
nissan versa for sale in ghana |
23 | 9 |
|
tonaton |
22 | 35 |
|
toyota yaris for sale in ghana |
22 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jumia global |
61 | 17 |
|
tecno camon cx |
58 | 20 |
|
jumia one |
62 | 21 |
|
jumia kenya |
62 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
phone prices in ghana |
40 | 41 |
|
iphone x price in ghana |
38 | 45 |
|
buy laptop in ghana |
38 | 37 |
|
iphone x price |
35 | 82 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
air freshener |
39 | 0.16% |
|
printer cartridge |
34 | 0.31% |
|
sell on jumia |
16 | 2.53% |
|
iphone 8 plus white |
13 | 4.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.6% | |
| 37% | |
| 30.2% | |
| 1.2% | |
| Website | Referral Sites |
|---|---|
| 99 | |
| 70 | |
| 48 | |
| 26 | |
| 4 |
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