jumia.com Overview
Alexa Rank
10,914
Daily Pageviews per Visitor
11.2
Daily Time on Site
9:42
Bounce Rate
22.8%
Search Traffic
7.2%
Total Sites Linking In
676
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Nigeria |
33.2% |
|
Egypt |
33.2% |
|
Morocco |
4.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Nigeria |
186 |
|
Egypt |
416 |
|
Morocco |
718 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
jumia |
26.68% |
|
what country is mombasa in? |
4.37% |
|
nigeria |
3.81% |
|
jumia affiliate |
3.01% |
|
jumia food |
2.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 83,593 | |
| 1,727 | |
| 3,126 | |
| 20,653 | |
| 16,490 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,003 | 14 | |
| 70 | 129 | |
| 52 | 208 | |
| 47 | 2 | |
| 33 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
low price |
0 | 0 |
|
online shop |
1 | 111 |
|
mobile phones |
2 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
oraimo |
36 | 33 |
|
seller center jumia |
36 | 26 |
|
adidas |
35 | 73 |
|
shein |
34 | 70 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
seller center jumia |
60 | 26 |
|
sellercenter |
57 | 28 |
|
seller center |
70 | 37 |
|
infinix |
27 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
jumia online shopping |
48 | 62 |
|
sell on jumia |
41 | 14 |
|
jumia pay |
40 | 68 |
|
jumia market |
37 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kumasi ghana |
26 | 1.29% |
|
calabar |
27 | 1.24% |
|
fraser suites abuja |
19 | 2.96% |
|
lekki conservation centre |
19 | 1.41% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.3% | |
| 32.7% | |
| 32.2% | |
| 19.8% | |
| 7.2% |
| Website | Referral Sites |
|---|---|
| 676 | |
| 640 | |
| 490 | |
| 230 | |
| 136 |
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