johnhancock.com Overview
Alexa Rank
28,850
Daily Pageviews per Visitor
5.1
Daily Time on Site
3:21
Bounce Rate
13.9%
Search Traffic
10.9%
Total Sites Linking In
862
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
95.5% |
|
Canada |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
5,448 |
|
Canada |
60,861 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
john hancock |
39.47% |
|
john hancock 401k |
6.48% |
|
john hancock life insurance |
5.64% |
|
john hancock retirement |
2.56% |
|
john hancock login |
2.06% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 201,627 | |
| 185,039 | |
| 338,249 | |
| 3,400,535 | |
| 231,465 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24 | 5 | |
| 14 | 1 | |
| 8 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
exchange traded funds |
0 | 0 |
|
mutual funds |
1 | 2 |
|
investment returns |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
jhpensions/er |
22 | 21 |
|
dnc401k |
20 | 16 |
|
eerot |
18 | 8 |
|
myjhrps login |
17 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
john hancock stable value fund |
46 | 6 |
|
jhrs |
37 | 6 |
|
planservices |
44 | 6 |
|
jh sales |
13 | 5 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
john hancock website |
45 | 17 |
|
john hancock company |
40 | 19 |
|
john hancock trust company phone number |
34 | 10 |
|
john hancock life insurance company |
33 | 10 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
safe harbor 401k |
35 | 0.4% |
|
budgeting tips |
26 | 1.29% |
|
50/30 |
28 | 0.64% |
|
bills calculator |
13 | 3.47% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 13.3% | |
| 10.9% | |
| 1.7% | |
| 1.6% | |
| Website | Referral Sites |
|---|---|
| 862 | |
| 175 | |
| 63 | |
| 36 | |
| 16 |
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