jansport.com Overview
Alexa Rank
236,015
Daily Pageviews per Visitor
3.4
Daily Time on Site
2:43
Bounce Rate
46.8%
Search Traffic
56.5%
Total Sites Linking In
463
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
52.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
53,586 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
jansport backpack |
12.55% |
|
jansport |
10.82% |
|
jansport backpacks |
4.11% |
|
jansport big student backpack |
2.94% |
|
jansport warranty |
1.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,610,408 | |
| 18,757 | |
| 92,007 | |
| 70,521 | |
| 203,825 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 439 | 9 | |
| 225 | 30 | |
| 86 | 38 | |
| 59 | 19 | |
| 32 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
brick and mortar |
0 | 0 |
|
daniel craig |
0 | 0 |
|
lifetime warranty |
2 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
timbuk2 |
36 | 54 |
|
herschel backpack |
36 | 48 |
|
herschel backpacks |
34 | 41 |
|
timbuk2 authority laptop backpack |
33 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
luggage |
74 | 52 |
|
swiss gear |
69 | 40 |
|
swissgear |
15 | 38 |
|
samsonite |
29 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
backpack store |
42 | 56 |
|
jansport backpack sale |
40 | 32 |
|
backpack sale |
38 | 65 |
|
backpack websites |
38 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mini backpacks |
28 | 1.14% |
|
personalized backpack |
19 | 4.86% |
|
backpacks on sale |
20 | 3.28% |
|
roller backpack |
19 | 3.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.5% | |
| 35.5% | |
| 29.3% | |
| 24.2% | |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 796 | |
| 674 | |
| 463 | |
| 24 |
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