iod.org.nz Overview
Alexa Rank
783,799
Daily Pageviews per Visitor
2
Daily Time on Site
2:52
Bounce Rate
49.2%
Search Traffic
51.4%
Total Sites Linking In
152
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
61.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
5,717 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
institute of directors |
9.99% |
|
iod |
9.21% |
|
executive director |
3.68% |
|
governance |
3.15% |
|
non executive director |
2.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 424,822 | |
| 175,136 | |
| 2,776,419 | |
| 5,415,852 | |
| 5,200,977 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,353 | 11 | |
| 1,233 | 5 | |
| 556 | 1 | |
| 1 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
business leaders |
13 | 2 |
|
corporate governance |
15 | 2 |
|
professional development |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
difference between executive and non executive director |
27 | 12 |
|
non executive director meaning |
27 | 11 |
|
non-executive director meaning |
27 | 8 |
|
what does a non executive director do |
26 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
board committee |
59 | 12 |
|
good governance |
57 | 27 |
|
board of directors training |
61 | 12 |
|
non executive |
55 | 11 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
executive vs non executive director |
40 | 49 |
|
executive director vs non executive director |
32 | 49 |
|
difference between executive and non executive director |
27 | 66 |
|
director vs executive director |
27 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
independent director |
26 | 0.83% |
|
non executive director |
26 | 0.72% |
|
advisory board |
39 | 0.2% |
|
letter of appointment |
24 | 0.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.7% | |
| 51.4% | |
| 49.4% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 636 | |
| 152 | |
| 28 | |
| 22 |
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