informatica.com Overview
Alexa Rank
32,780
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:40
Bounce Rate
62.7%
Search Traffic
43.2%
Total Sites Linking In
1,368
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
23.2% |
|
United States |
22.6% |
|
Hong Kong |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
14,494 |
|
United States |
15,891 |
|
Hong Kong |
8,749 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
informatica |
6.54% |
|
data warehouse |
1.25% |
|
low latency |
0.95% |
|
master data management |
0.83% |
|
informatica cloud |
0.72% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 32,066 | |
| 23,003 | |
| 27,119 | |
| 9,604 | |
| 16,098 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,304 | 5 | |
| 3,226 | 2 | |
| 1,516 | 6 | |
| 1,069 | 14 | |
| 347 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
digital transformation |
218 | 6 |
|
open source |
0 | 0 |
|
mule |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rest api |
30 | 55 |
|
rest |
29 | 51 |
|
talend |
29 | 46 |
|
data migration tools |
29 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
etl tools |
62 | 41 |
|
data lake vs data warehouse |
58 | 31 |
|
etls |
58 | 21 |
|
data warehouse vs data lake |
55 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
data catalog |
33 | 56 |
|
industry solutions |
29 | 66 |
|
what is data catalog |
29 | 60 |
|
etl vs elt |
27 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mdm tools |
22 | 2.83% |
|
refresh metadata |
12 | 4.22% |
|
data and analytics |
20 | 2.35% |
|
quality data |
16 | 3.56% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.2% | |
| 63.8% | |
| 56.3% | |
| 52.2% | |
| 43.2% |
| Website | Referral Sites |
|---|---|
| 2.3 k | |
| 1.6 k | |
| 1.6 k | |
| 1.5 k | |
| 1.4 k |
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