informa.com Overview
Alexa Rank
30,390
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:05
Bounce Rate
53.3%
Search Traffic
36.2%
Total Sites Linking In
3,090
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
21.2% |
|
India |
15.3% |
|
Hong Kong |
8.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
21,424 |
|
India |
26,758 |
|
Hong Kong |
4,117 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
informa |
5.46% |
|
ovum |
4.45% |
|
omdia |
1.44% |
|
informa portal |
1.27% |
|
informa markets |
1.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 22,862 | |
| 66,633 | |
| 56,615 | |
| 89,848 | |
| 93,309 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 38,095 | 3 | |
| 25,642 | 10 | |
| 12,381 | 15 | |
| 3,695 | 11 | |
| 25 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
covid-19 vaccines |
521 | 14 |
|
clinical trials |
872 | 9 |
|
chief executive officer |
45 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kite pharma |
29 | 37 |
|
fosun pharma |
29 | 28 |
|
onyx pharmaceuticals |
29 | 20 |
|
medivation |
28 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
afcom |
47 | 23 |
|
data center world |
40 | 16 |
|
ai summit london |
50 | 16 |
|
data centre world |
45 | 11 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pfizer vaccine price |
30 | 63 |
|
aimovig cost |
28 | 63 |
|
myalept cost |
27 | 58 |
|
top pharmaceutical companies |
26 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ubm |
36 | 0.65% |
|
ehs today |
22 | 2.23% |
|
crc press |
35 | 0.35% |
|
ubm plc |
20 | 2.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.1% | |
| 57.2% | |
| 36.2% | |
| 20% | |
| 18.8% |
| Website | Referral Sites |
|---|---|
| 3.7 k | |
| 3.1 k | |
| 2.9 k | |
| 535 | |
| 426 |
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