iifl.com Overview
Alexa Rank
62,528
Daily Pageviews per Visitor
2.4
Daily Time on Site
3:30
Bounce Rate
45.7%
Search Traffic
55.3%
Total Sites Linking In
62
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
97.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
6,603 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iifl |
13.43% |
|
iifl login |
3.77% |
|
iifl gold loan |
3.16% |
|
emi calculator |
2.75% |
|
pradhan mantri awas yojana |
1.95% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,836 | |
| 52,476 | |
| 49,337 | |
| 49,862 | |
| 77,421 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 67 | 7 | |
| 20 | 4 | |
| 17 | 976 | |
| 13 | 1 | |
| 7 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
frequently asked questions |
1 | 2 |
|
calculators |
2 | 5 |
|
home loans |
5 | 28 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
top up loan |
44 | 20 |
|
top up loans |
37 | 8 |
|
top up personal loan |
35 | 11 |
|
emi calculator online |
34 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
car loan |
74 | 48 |
|
top up loan |
61 | 20 |
|
home loan rates |
74 | 38 |
|
fd calculator |
73 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free cibil score |
47 | 66 |
|
online loan |
43 | 63 |
|
free cibil score check |
43 | 63 |
|
cibil score check free |
43 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sme business loan |
16 | 2.97% |
|
pradhan mantri yojana |
28 | 1.06% |
|
iifl mutual fund |
20 | 2.56% |
|
personal loan eligibility calculator |
23 | 1.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.1% | |
| 61.1% | |
| 59.6% | |
| 55.3% | |
| 41.8% |
| Website | Referral Sites |
|---|---|
| 1 k | |
| 158 | |
| 138 | |
| 62 | |
| 56 |
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