iia.org.uk Overview

Alexa Rank

479,517

Daily Pageviews per Visitor

1.8

Daily Time on Site

1:08

Bounce Rate

72.1%

Search Traffic

50%

Total Sites Linking In

236

Keyword Analysis

Top Keywords

internal audit
internal auditor
iia
institute of internal auditors
three lines of defense
Top Keywords Search Traffic

internal audit

14.6%

internal auditor

5.08%

iia

3.45%

institute of internal auditors

1.85%

three lines of defense

1.52%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
1,047,307
170,262
618,742
3,397,668
2,154,411

Social Engagement

Websites Total Articles Engagement
1,568 11
243 4
71 3
21 0
5 0
Topic Total Articles Engagement

auditors

97 5

internal audits

124 5

auditing

47 6

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic
Search
Popularity

qaip

26 10

audit training

26 9

quality assurance and improvement program (qaip)

26 7

implementation standards

25 13

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site
Search
Popularity

coso

55 40

chief audit executive

27 7

ccms

54 35

ccsa certification

55 21

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic
Organic
Competition

internal audit quality assurance review checklist

31 50

audit rating scale

24 52

cia certification cost

23 52

audit finding versus audit recommendation

23 48

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity
Organic Share
of Voice

accounting & internal audits

9 4.75%

piia paper

22 2.7%

the iia

21 3.25%

internal auditor job description

19 3.23%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
50%
41%
21.1%
Website Referral Sites
1.4 k
236
132
75
68

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