iia.org.uk Overview
Alexa Rank
479,517
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:08
Bounce Rate
72.1%
Search Traffic
50%
Total Sites Linking In
236
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
internal audit |
14.6% |
|
internal auditor |
5.08% |
|
iia |
3.45% |
|
institute of internal auditors |
1.85% |
|
three lines of defense |
1.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,047,307 | |
| 170,262 | |
| 618,742 | |
| 3,397,668 | |
| 2,154,411 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,568 | 11 | |
| 243 | 4 | |
| 71 | 3 | |
| 21 | 0 | |
| 5 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
auditors |
97 | 5 |
|
internal audits |
124 | 5 |
|
auditing |
47 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
qaip |
26 | 10 |
|
audit training |
26 | 9 |
|
quality assurance and improvement program (qaip) |
26 | 7 |
|
implementation standards |
25 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
coso |
55 | 40 |
|
chief audit executive |
27 | 7 |
|
ccms |
54 | 35 |
|
ccsa certification |
55 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
internal audit quality assurance review checklist |
31 | 50 |
|
audit rating scale |
24 | 52 |
|
cia certification cost |
23 | 52 |
|
audit finding versus audit recommendation |
23 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
accounting & internal audits |
9 | 4.75% |
|
piia paper |
22 | 2.7% |
|
the iia |
21 | 3.25% |
|
internal auditor job description |
19 | 3.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 41% | |
| 21.1% | |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 236 | |
| 132 | |
| 75 | |
| 68 |
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